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“We had a lot of tough feedback,” Cornell added. He said: “We took a stance, and were going to continue to embrace our belief of diversity and inclusion and just how important that is to our company.”
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While Target’s stock value has tumbled by more than 35 percent since the boycott began, execs say nearly all of this is due to competition with Amazon and other online stores.Įvaluating the cost of the boycott specifically, Target execs asserted that the losses were not significant enough to be reported to the investors.ĭespite the boycott, Target CEO, Brian Cornell said the store would keep implementing its inclusive policy. The scale of Target’s losses from the boycott are hotly disputed. The latest move has not impressed the activists who led the initial boycott.Ī writer for anti-LGBT news site WorldNetDaily claimed: “Despite the drastic financial blowback Target Corporation has been weathering since announcing its plan last year to allow men to enter women’s bathroom facilities, the retail giant is continuing full-speed ahead in its pursuit of LGBT social activism.” “We’re making our message loud and clear: Target proudly stands with the LGBT community, both as a team member and team player through all that we do,” said Laysha Ward, executive vice president and chief corporate social responsibility officer.
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The store first launched its pride products in 2015 to show their support towards the LGBT community. The line includes tee-shirts, swimsuits, flip-flops, headphones and iPhone cases, all featuring LGBT logos.